Hello!

 

Yesterday, you requested for the f*ree chapter of Get To The Point.
Have you read it?

In case you miss the download link, here it is:
http://www.gettothepointbook.com/free/chapter.pdf

Knowing how busy you can be, I am going to highlight 2 power strategies

in the chapter (over the course of 2 emails) and teach you how to apply them
into your next presentation.

The first power strategy involves crafting a presentation that engages your 

audience mentally and emotionally, leading to a persuasive close.

How?

By learning how to craft your presentation using a story template*.

In your introduction, you answer the following 5 questions.

1. Setting - what is the current situation that we are in?

The setting is like an establishing shot in the movie and provides your audience

with the context and the big picture. If this is a business presentation, you can 

either address the current situation in your client's industry or the reason why your

client is in business.

 

2. Protagonist - who are we in this setting?

The protagonist is usually your audience (you want to make them the hero).
Take the opportunity to remind them of their role (eg. To provide clients with

the best service/product in Asia) or their business goal (eg. To become a market
leader by end of 2010)

 

 
In order to answer this question, you have to know your audience (i.e. client)
intimately. What is a business problem they are facing that keeps them awake

every night? How is that problem threatening their bottomline. What are the 
consequences if they fail to solve the problem?

 

The clearer you paint the picture, the more you will engage them emotionally.
During your conversation with them (before your presentation), take note of the

words they use as they spoke about their problem. 

In your presentation, use back the exact words so that when you share about
their problem, it feels real and believable to them. You will also create a perception

that you understand what they are going through, hence putting you on their side.

4. Balance - what do we want to see happen?

The million dollar question you have to answer is "what do my client want to see

happen?" This is also your big promise. Make sure that this is exactly what your

client wants happening. It is usually aligned to their organizational goals. So make

sure you echo them in your presentation.

5. Solution

Like any good movie, there is always a resolution. Likewise in a presentation,

you must present a believable and workable solution. If this is a sales presentation,

your company's service or product is the solution. If this is a budget presentation,

your proposed budget and how you want to spend the money is the solution. 
If this is a technical presentation, the revised process is the solution.

The bulk of your presentation should focus on the solution. 

To wrap up, refresh their memory on the imbalance, the balance and then the solution

you are proposing.

For more details, refer to the f*ree chapter!

 

www.GetToThePointBook.com

* This story template was created by Cliff Atkinson of "Beyond Bullet Point".  It was

inspired from the storyboards used by Hollywood script writers.